Feb
14

Wanna Doodle 4 Google?

By: Kevin Xu

Seems like Google wants to tap into the precious minds of pre-college kids once again― more specifically my age group.

Doodle 4 Google is Google’s newest project allowing kids in grades K-12 to draw a new Google logo and win prizes. It will be centered around the theme “What If…?” which leaves it open to an infinite amount of innovation. Grand prize includes a $10,000 college scholarship, a technology grant for your school, a trip to the Googleplex, and of course your logo on the Google homepage for a whole day.

Pretty genius idea if you ask me. The Google logo has become almost a cultural icon and if you are an artist this is an awesome opportunity to show off your ability. My bet is that Google is going to value the creativity of the logo way higher than the actual artistic prowess of it.

But I find it funny how GHOP just ended with the winners announced and now Doodle 4 Google starts. Google has done a fine job of micro-managing by splitting the company into different departments (Open Source, AdSense, Gmail, etc.) but it’s interesting how they all come together targeting 18 year olds and younger to join them as a part of these contests. It’s a great opportunity and also great prizes await. But it’s all just very interesting…

It’s not like Google is trying to brainwash kids at younger ages to hail them as Godly or something. The least we want is a new generation of fanboys/fangirls (being politically correct here). Or maybe they are just prepping kids to love them so they don’t have to pay them so much?

But I do admit that I love their logos:

~Kevin Xu

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